Hey {{first_name | there}},
Brands are paying thousands of dollars for UGC ads to promote their products.
And I was sitting there thinking, what if AI could just... do all of it?
So I tried it and ended up with a studio-quality UGC ad campaign. No models. No shoots. No agency.
I'm sharing my entire workflow and every tool I used in today's newsletter.
But before I get into it, I want to make this newsletter as useful for you as possible. So a quick question:
⚡ Quick AI News
Claude Sonnet 4.6 is here
Anthropic just released Claude Sonnet 4.6, part of the new Claude 4.6 family alongside Opus 4.6. Available now on claude.ai and the API. If you're building anything AI-powered, this is the model to test first.
OpenClaw creator Peter Steinberger joins OpenAI and explains why Europe couldn't keep him
His reason? "In Europe I get insulted, people shout regulation and responsibility. In the US, people are enthusiastic." Pretty telling.
ElevenLabs hits $11B valuation.
Voice AI startup ElevenLabs just raised $500M in a Sequoia-led Series D, tripling its valuation from a year ago. Their VP of Sales put their quota model plainly: every rep must bring in 20x their base salary or they're out.
Okay, now here's the full workflow I used to create a complete beauty product UGC ad campaign.
Step 1: Create Detailed Prompts With Your Reference Character/Model
First, go to Pinterest and find a reference image. It’s better to choose a front-facing portrait of the kind of model you want to recreate.
This is the reference image I used:
Now you need a detailed character description of the reference image. Cover everything: hair, skin, eyes, expression, personality, aesthetic, clothing, lighting. The more specific, the better.
Here's the description I used. You can use the AI image description generator for this. Just upload whatever image you want to use and it’ll give you a description like this:
"A stylish, confident woman with pinkish wavy hair, fair skin, and calm, bold, and expressive eyes. She has a gentle smile that suggests warmth, emotional intelligence, and charm. Her personality appears grounded, thoughtful, creative, and approachable. Her aesthetic blends soft modern femininity with simplicity: clean lines, cozy textures, and muted tones. She wears a fancy red V-neck dress that enhances her looks and soft vibe. Portrait shot, studio lighting, ultra-realistic photography, natural skin texture, soft shadows."
Then open the Prompt Generator Custom GPT, upload your reference image + the description, and use this prompt:
"Now create 10 detailed prompts for creating consistent characters of this same woman for a beauty product UGC ad. Create prompts to generate multiple scenes of the woman and the beauty product consistently across the UGC ad."
Step 2: Generate Consistent Scene Images
Take your prompts and generate the images. The goal is the same face, same hair, same vibe, just different settings.
1. Free: Nano Banana Pro on Google Flow / Gemini — upload your base reference image + prompts. Best free model for character consistency.
2. Paid: Seedream 4.5 on Freepik or Higgsfield — higher quality, better consistency on complex scenes.
I used the paid option and here’s what I got:
Here are some of the scene prompts I used:
1. Morning Skincare Routine Base Image Context: Use the woman's facial structure, pink wavy hair, calm expressive eyes, and fair natural skin from the reference image. Instruction: Place her in a softly lit bathroom, applying a lightweight serum to her cheek using her fingertips. Style/Lighting: Maintain the same studio-soft lighting, natural skin texture, and warm, airy colour palette.
2. Holding the Beauty Product Base Image Context: Preserve her hairstyle, eye shape, and gentle expression. Instruction: Create a tight macro portrait where she holds a small skincare bottle near her face, angled slightly to catch a highlight. Style/Lighting: Ultra-realistic photography with shallow depth of field, creamy bokeh, and a soft neutral backdrop.
3. Couch Lifestyle Shot Base Image Context: Maintain her soft modern aesthetic, warm demeanour, and hair length. Instruction: Place her sitting casually on a neutral sofa, smiling gently while applying a moisturising cream to the back of her hand. Style/Lighting: Warm indoor ambient lighting, soft shadows, muted tones.
Step 3: Turn Your Images Into Videos
You've got your consistent images. Now bring them to life.
Free: Veo 3.1 on Google Flow: Google's video model delivers impressive quality at no cost.
Paid: Seedream 1.5 or Kling 2.6 on Freepik / Higgsfield: higher motion quality and more control over animation style.
Here's how to do it: go to Freepik and open the AI Video Generator. Upload each image, animate using Wan 2.5 (it adds realistic motion and natural movement), then download the clips and stitch them in CapCut.
Your UGC Ad Is Done
You now have a studio-quality UGC ad with a fully consistent AI character multiple scenes, animated video clips, zero real models needed.
You can see my final results here:
Now go build your first AI UGC ad; it's easier than you think.
I'd love to see what you come up with. Hit reply and send it over, seriously.
- Aashish