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Hey {{first_name | there}},
Since its launch, I have been using Claude Design obsessively.
And after days of trial and testing, I've found some tricks that take your output from "cool" to "how did you make that?"
Because right now, everyone is making beautiful designs with Claude. That's the easy part. The hard part is: how do you stand out when everyone has the same tool?
Here's how.
In case you don't know: Claude Design is a design tool launched by Anthropic that lets you create prototypes, UI, slide decks, animated videos, and full brand systems, just by typing in a chat. You describe what you want, and it builds it. No design skills needed.
1. The Video-First Slide Hack
One of the biggest use cases of Claude Design is slide decks and presentations. It's on par with Gamma.
But if you're just prompting something like "Create a pitch deck about [topic]", you're doing it wrong.
Ask for a video first. Then convert it into slides.
Here's my exact workflow:
Step 1: Go to Claude Design, choose "From template", select animation & paste this prompt:
"Make a 30-second animated video summarizing [attach your topic and details] for a first-time viewer."
You'll get a fully animated video with motion, transitions, and pacing.
Step 2: In the same chat, follow up with:
"Now convert that video into a slide deck."
That's it. Two prompts.
The slides come out dramatically better than if you'd asked for the deck directly.
Why? Because the video step forces Claude to think about visual storytelling, flow, hierarchy, pacing, before locking anything into static frames.
2. Steal Any Brand's Design System
There are two ways to do this.
Way 1: Download a DESIGN.md file.
There's a free site called getdesign.md. It lets you download the full design system, fonts, colors, spacing, visual language, for brands like Airbnb, Shopify, Stripe, Ferrari and more.
Download one.
Upload it into Claude Design as context. Now every prompt you write automatically follows that brand's style.
I downloaded the Shopify one and added it in Claude’s chat
Want your website to look like Shopify or have a similar UI/UX? Download Shopify’s DESIGN.md. Upload it. Prompt as usual. Done.
It gave me a website UI similar to Shopify’s
Way 2: Grab any web element directly.
This feature inside Claude Design is so handy, it makes taking design inspo and recreating 10x easier.
Just go to a chat, click "Import", select "Grab Web Element" and add it to your bookmarklet.
Then just go to any website you like, hover over any element, a navbar, a pricing card, a hero section, and click it.
Claude copies that element's code and style directly into your project.
Now you can recreate it, remix it, or use it as a starting point for your own design.
3. Let Cowork Build Your Design System First
Claude Design lets you create a design system based on your brand assets, so every design it creates looks like your brand.
But most people are doing it wrong.
If you just upload a logo and your brand colors into Claude Design and start prompting, it won't work well. You'll get surface-level consistency at best.
Here's what I do instead:
Step 1: Drop every brand asset you have into one folder. Logos, past slides, photography, brand PDFs, product screenshots. Everything.
Step 2: Open Cowork. Select that folder. Paste this prompt:
"Analyze this folder and produce a full design system write-up. Fonts, colors, graphical styles, component patterns, tone, layout conventions. Flag anything that's missing. Save it as DESIGN.md in my folder."
You can do this in normal Claude chat as well but I recommend Cowork
Cowork reads every file and outputs a clean DESIGN.md, basically your brand guidelines as a single document.
Step 3: Upload that DESIGN.md into Claude Design.
Now every future prompt inherits your actual brand. You never re-specify colors or fonts again. Every output looks like yours, not like Claude's default.
Created a pricing page for my website feedough, everything was on brand
This single step is the difference between "AI-generated" and "on-brand."
4. Run These 3 Prompts Before You Export
This takes 2 extra minutes. And it catches problems you won't notice until a client or your audience does.
Before exporting anything, I run these three prompts back to back:
Prompt 1: "Review this for contrast and accessibility. List any violations with exact fixes."
Prompt 2: "Generate desktop, tablet, and mobile versions."
Prompt 3: "Suggest 2 A/B test variations of the hero section, each with a different angle."
The first catches readability issues you'd miss visually. The second forces responsive thinking (most people forget mobile). The third gives you options instead of shipping your first draft.
That's all for today.
Go try these tricks on Claude Design and let me know which one surprised you the most. I'd love to hear what you create with them.
And if you want an active community where we discuss stuff like this, AI workflows, new tools, prompts that actually work, you can join us here.
See you in the next one
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